Your Privacy Matters to Us

1. Personal Data We Collect

When you submit our registration or enquiry form, we may collect:

• Your name and mobile number;
• The bedroom type / unit type you are interested in;
• Your selected enquiry intent (e.g. e-brochure, floor plans, price list, showflat viewing);
• Any remarks or messages you choose to provide; and
• Technical information such as your Google Click Identifier (GCLID) for advertising measurement, and basic device/browser data.

2. How We Use Your Data

We use the personal data you provide to:

• Respond to your enquiry and share the requested materials (e-brochure, floor plans, unit mix, price list);
• Arrange and confirm showflat appointments and viewings;
• Contact you with relevant updates about Lentor Gardens Residences and the launch process;
• Provide follow-up assistance related to your property interest; and
• Measure and improve the performance of our advertising and website.

3. Consent

By submitting the form and ticking the consent checkbox, you consent to our collection, use and disclosure of your personal data for the purposes above. This means we may contact you by phone call, SMS, WhatsApp, or email using the details you provide. You may withdraw your consent at any time (see Section 8).

4. Disclosure of Data

We may disclose your personal data to trusted parties only as necessary to serve your enquiry, such as ERA Realty Network Pte Ltd, the developer or its appointed sales team for the purpose of processing your interest and registration, and service providers who help us operate the website and forms. We do not sell your personal data to third parties.

5. Third-Party Services

This website uses the following third-party services, each governed by its own privacy policy:

• Formspree — to process and deliver form submissions to us;
• Google Ads & Google Analytics — to measure advertising conversions and website usage;
• Google reCAPTCHA — to protect our forms from spam and abuse, subject to the Google Privacy Policy and Terms of Service; and
• WhatsApp — if you choose to contact us via WhatsApp.

6. Cookies & Tracking

This website may use cookies and similar technologies (including advertising identifiers such as the GCLID) to remember your session, measure ad performance, and improve your experience. You can control or disable cookies through your browser settings, though some features may not function properly as a result.

7. Data Protection & Retention

We take reasonable steps to protect your personal data against unauthorised access, use, or disclosure. We retain your data only for as long as necessary to fulfil the purposes set out in this policy, or as required by law, after which it will be securely deleted or anonymised.

8. Your Rights & Withdrawing Consent

Under the PDPA, you may request access to or correction of your personal data, or withdraw your consent to further contact, at any time. To do so, please contact us using the details below. Upon withdrawal, we will cease using your data for marketing purposes, subject to any legal or contractual obligations.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "last updated" date.